Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Benefits of Email Marketing

  1. Creating personalized content.
  2. Collecting feedback and surveys.
  3. Improving sales.
  4. Communicating with your audience.
  5. Generating traffic to your site.
  6. Increasing leads.
  7. Reaching the right people at the right time.
  8. Producing cost-effective campaigns.
  9. Providing more value to your audience.
  10. Having a forum for self-promotion.
  11. Owning your media and contact lists.
  12. Relationship building
  13. Cost effective
  14. High ROI
  15. Personalization
  16. Own your list 
  17. Get feedback
  18. Drive website traffic
  19. Automate tasks and save time
  20. Easily shareable
  21. See instant result

Importance Of Email Marketing

Email marketing allows you to regularly stay in touch with customers and website visitors. Proven buyers also appreciate being kept up-to-date with the latest products and promos. Studies show it costs five times more to acquire a new customer compared to retaining an existing customer.