Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.

The aforementioned steps are consistent across all Google Ads campaigns. No two campaigns are exactly alike, though; in fact, there are five distinct types of Google Ads:

Search Network campaign-Through a Search Network campaign, your ad will appear on not just Google Search and Maps but also hundreds of other Google search partners, including YouTube and Google Shopping. On any of these sites, when users search terms related to a keyword for your campaign, they’ll see your ad.

Display Network campaign- Through a Display Network campaign, you can get visual ads in front of people using products in the Google Display Network, including Gmail and YouTube.

Shopping campaign-Through a Shopping campaign, Google will use your web store’s product data, instead of a user’s keyword, to determine how and where within Google Shopping to show your ad.

Video campaign-Through a Video campaign, your company will be promoted via a video ad displayed on YouTube and other Google Display Network properties.

App campaign-Through an App campaign, your ad will be displayed on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google’s search partners and many other publishers that display app ads.